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When plastic results in the ocean, it becomes problematic into the ecosystem. To raise criminal court awareness around this problem, Electrolux launched the Vic in the Sea initiative (which most people first highlighted here). The project's objective aimed to bring attention into the issue of plastic pollution in the ocean and beat the scarcity regarding recycled plastics necessary for making sustainable gadgets. Electrolux partnered with organizations much like the Legality Marine Investigation Foundation, B. E. A. C. H. 5 Gyres, and also the Plastic who were being already engaged in the marine debris concern. Leading up into the creation of those vacuum cleaners, an updated blog provided information to anyone thinking about following the campaign and inspiration to get involved.

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Each of the five distinct void cleaners were created from plastic debris harvested in the Pacific, Indian in addition to Atlantic Oceans, and also the Mediterranean, and Baltic Seaside. All the versions are fully functional and possess been built with the same core components because the Electrolux Ultra-Green Design. The company describes the way the vacuum cleaners also include the plastic paradox:

Oceans are complete with plastic waste, yet on land there is a shortage of recycled plastic for producing ecological vacuum cleaners. Electrolux makes Efficient Range vacuum cleaners from 70% recycled plastic, but wants to arrive 100%.
Electrolux is hoping to market one vacuum cleaner with all the proceeds going to research. And additional steps come in place for a good official Vass in the Sea tour.

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