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Collaboration will eventually provide considerable benefit, but if only adopters fundamentally alter their approach in addition to expand their focus beyond that regarding technology.

There a variety of reasons product design collaboration hasn't delivered the envisioned benefits. In training, collaborative product progress becomes "combative" product development, as companies spar with regard to position and work out operating policies which sub-optimize the much larger process.

Companies that attentively choose their partners and possess a resolve to focus on product design at a time will accomplish successful collaboration. To complete this, companies have got to redefine their "rules regarding engagement" for product development.